Coastal Carolina Health Care
Nearly 10 years ago Trade Ideas retained its now longest-standing client, Coastal Carolina Health Care, P.A. (CCHC). With a mission to promote the health of patients by providing high quality, compassionate, comprehensive, and personalized health care, CCHC consistently meets the challenging health care needs and expectations of those they serve.
Trade Ideas has elevated CCHC’s recognition in New Bern, Morehead City, Oriental, and Bayboro through an amazing array of carefully designed marketing materials, including exclusive blog posts on the CCHC website and on social media outlets, billboards, fliers, posters, and other promotional items at local events.
The highlight of our work is the user-friendly and informational CCHC website—it’s the go-to location for new or current patients looking for lab results, healthy tips, provider information, and more. The site’s Patient Portal allows access to health records and information on a computer, phone, or tablet. Users can schedule appointments, view test and lab results, send and receive secure messages from health care providers or nurses.
The site’s “News & Events” section offers articles with the latest information on staying healthy, the dates and location of upcoming health programs, such as CCHC’s flu clinics, announcements of new office locations, physicians and providers joining CCHC, and more.
CCHC’s website also offers users the option of scheduling an arrival time for Urgent Care—allowing patients to spend much less time in a waiting room. The service will even let patients “hold” a spot in line and then send an alert to let the user know when to leave home and head in. This is an extremely popular feature and Shannon and her team built the online system that makes it all possible.
The last 10 years of work has shown its worth: CCHC ranked first in the nation for quality performance in 2016. Think about that amazing achievement—out of nearly 450 healthcare providers, located in every corner of this country, CCHC received an overall quality score of 96.19%. The group received some of its highest scores in “patient/caregiver experience,” just one of the 34 areas of service measured by the Centers for Medicare and Medicaid Services (CMS).
Flyers, Brochures, Posters